An American Icon
For over 100 years, Bruce has been synonymous with quality hardwood flooring in America. They offer one of the largest selections of wood species, colors, and finishes, making it easy to find a floor that fits your style and budget.
Bruce products are known for their solid construction and reliable performance. DuraRoots proudly installs their full catalog, ensuring that this classic flooring is laid with modern precision.
Product Diversity
Solid Hardwood
Classic oak, maple, and hickory planks made in the USA.
Engineered Hardwood
Versatile stability for any room, including basements.
Dura-Luster® Finish
Patented urethane finish for superior scratch resistance.
Rigid Core Vinyl
Waterproof performance with wood visuals.
Residential Focus
Bruce specializes in residential solutions that withstand the chaos of family life. Their "Barnwood Living" collection is particularly popular for adding rustic charm to modern homes.